You have no visibility into how your team actually sells.

You have no visibility into how your team actually sells.

You have no visibility into how your team actually sells.

Porter records every conversation — phone and field — and shows you exactly where deals are being lost. Floodlight brings the coaching to fix it.

Porter records every conversation — phone and field — and shows you exactly where deals are being lost. Floodlight brings the coaching to fix it.

Porter records every conversation — phone and field — and shows you exactly where deals are being lost. Floodlight brings the coaching to fix it.

The problem

You're running your sales team on secondhand information.

You're running your sales team on secondhand information.

You've done the ride-alongs. You've listened to a few calls. But that's a handful of moments out of hundreds of conversations a month, and the ones you weren't there for are the ones costing you work.

The calls you never hear.

Your CSR either books it or loses it. What was actually said stays between them and the customer.

The estimates you weren't at.

Your tech quotes the work, walks out, and the version you get is his version.

The gaps you can't name.

Every rep is running their own playbook. You have no way to tell which parts are working.

You can't fix a problem you can't point to.

WHAT PORTER DOES

Porter records it, analyses it, and shows you exactly where to coach.

Porter records it, analyses it, and shows you exactly where to coach.

You've done the ride-alongs. You've listened to a few calls. But that's a handful of moments out of hundreds of conversations a month, and the ones you weren't there for are the ones costing you work.

Record everything

CSR calls and in-home estimates, captured automatically.

Record everything

CSR calls and in-home estimates, captured automatically.

Score against your playbook

Every conversation gets a summary, a score, and next steps — measured against one standard, not one manager's memory.

Score against your playbook

Every conversation gets a summary, a score, and next steps — measured against one standard, not one manager's memory.

See every rep

Who's improving, who's stuck, and which objections keep ending the conversation.

See every rep

Who's improving, who's stuck, and which objections keep ending the conversation.

Why it takes both

Visibility on its own doesn't change anything.

Recording tells you where the deal broke. It doesn't sit a tech down and teach him to handle that objection differently next Tuesday. That part takes a coach.

The precision

Every conversation captured, phone and field

Scored consistently against one standard

Trends across every rep, every week

The expertise

Consultants who've owned and run businesses in the trades

Proven sales frameworks, not theory

Coaching built on what your reps actually said

Porter provides the data. Floodlight works on it with you.

Why it takes both

Visibility on its own doesn't change anything.

Recording tells you where the deal broke. It doesn't sit a tech down and teach him to handle that objection differently next Tuesday. That part takes a coach.

The precision

Every conversation captured, phone and field

Scored consistently against one standard

Trends across every rep, every week

The expertise

Consultants who've owned and run businesses in the trades

Proven sales frameworks, not theory

Coaching built on what your reps actually said

Porter provides the data. Floodlight works on it with you.

Why it takes both

Visibility on its own doesn't change anything.

Recording tells you where the deal broke. It doesn't sit a tech down and teach him to handle that objection differently next Tuesday. That part takes a coach.

The precision

Every conversation captured, phone and field

Scored consistently against one standard

Trends across every rep, every week

The expertise

Consultants who've owned and run businesses in the trades

Proven sales frameworks, not theory

Coaching built on what your reps actually said

Porter provides the data. Floodlight works on it with you.

The proof

A 12%+ lift in conversion.

Floodlight and Porter have rolled this out across sales-oriented organizations. The first thing the recordings showed was that there was no standard. Every rep was selling their own way, and nobody had ever seen it side by side.


That made the gaps obvious. Floodlight built coaching around what was actually happening in those conversations.


Then the recordings did their second job. Reps could hear themselves week over week, before and after. That feedback loop is what turned a one-time fix into a habit — and what held the 12% conversion in place.

Multi-location business

20+ reps

12%+ conversion lift

The proof

A 12%+ lift in conversion.

Floodlight and Porter have rolled this out across sales-oriented organizations. The first thing the recordings showed was that there was no standard. Every rep was selling their own way, and nobody had ever seen it side by side.


That made the gaps obvious. Floodlight built coaching around what was actually happening in those conversations.


Then the recordings did their second job. Reps could hear themselves week over week, before and after. That feedback loop is what turned a one-time fix into a habit — and what held the 12% conversion in place.

Multi-location business

20+ reps

12%+ conversion lift

The proof

A 12%+ lift in conversion.

Floodlight and Porter have rolled this out across sales-oriented organizations. The first thing the recordings showed was that there was no standard. Every rep was selling their own way, and nobody had ever seen it side by side.


That made the gaps obvious. Floodlight built coaching around what was actually happening in those conversations.


Then the recordings did their second job. Reps could hear themselves week over week, before and after. That feedback loop is what turned a one-time fix into a habit — and what held the 12% conversion in place.

Multi-location business

20+ reps

12%+ conversion lift

The partnership
The partnership

Two teams that have actually run these businesses.

Two teams that have actually run these businesses.

Floodlight runs Porter with their own clients. Porter customers get access to Floodlight's coaching. It's one motion, not an upsell.

Brandon Reece

Floodlight Consulting

Chris Nordyke

Floodlight Consulting

Nick D'Urbano

Porter

Former operators

$100M+ in revenue generated

500+ restorers worked with

How it works

How it works

How it works

01

Start recording

Download the app, connect the phones. First conversation captured the same day.

02

See the gaps

Within two weeks you'll know which rep, which stage, and which objection is costing you jobs.

03

Close them with Floodlight

Their team builds the coaching around what Porter surfaced, and the recordings keep the habit alive.

Stop guessing.

Book a 20-minute call to see what your close rate could be.

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Stop guessing.

Book a 20-minute call to see what your close rate could be.

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